Obedience was commissioned by the Kennel Club to promote the world's premier dog show Crufts. Shot on a very tiny budget it was aimed at boosting an email campaign to remind members to book for the show. The very broad spectrum of their membership meant that the film needed to be funny, clean and family orientated.

Taking just a day to shoot and a day to edit, the client was so delighted with this tiny film that they emailed to all members, they commissioned a much bigger budget viral the next year: Top Dogs